來自新莊，里洋以烘焙為核心，重視產品溫度、風味穩定度與與顧客之間的長期關係。
北極設計從品牌定位與價值梳理出發，重新整理里洋的品牌故事與視覺語言，使其在既有基礎上建立更清楚且一致的品牌方向。
在包裝與相關設計上，依循品牌調性進行系統化延伸，涵蓋甜點、咖啡節慶應用，讓品牌在不同產品與使用情境中，仍能維持穩定可識別的整體表現。

Originating from Xinzhuang, Lee Yung Bakery centers on baking, placing importance on product warmth, flavor consistency, and long-term relationships with customers.

Northpole Design begins with brand positioning and value clarification, reorganizing Lee Yung’s brand story and visual language to establish a clearer and more consistent brand direction on its existing foundation.

In packaging and related design applications, systematic extensions are developed in line with the brand’s tone, covering pastries, coffee, and seasonal uses, ensuring that the brand maintains a stable and recognizable overall presence across different products and usage scenarios.