北極設計
宜蘭餅是台灣代表性的在地食品品牌之一，擁有完整的產品線與多元銷售通路，其產品包裝需要同時應對伴手禮市場、門市銷售與通路陳列等不同情境，北極設計 Northpole Design 長期參與宜蘭餅品牌包裝設計與系列視覺規劃，從品牌形象與產品定位出發，建立具有一致性且可延伸的食品包裝設計系統，使不同產品系列在保持品牌識別的同時，也能清楚傳達各自產品特色，在設計策略上，北極設計透過品牌視覺系統、禮盒包裝設計與系列包裝延伸，讓宜蘭餅在伴手禮市場與食品品牌競爭中維持清晰而穩定的品牌形象，同時提升產品在通路陳列與市場辨識度上的表現。
Ilan Cake is a well-known Taiwanese local food brand with a comprehensive product line distributed across retail stores, gift markets, and multiple sales channels.
Northpole Design has long participated in the packaging design and visual system development for Ilan Cake, establishing a cohesive and extensible packaging design system based on brand identity and product positioning.
Through brand visual strategy, gift box packaging design, and product line extensions, Northpole Design helps Ilan Cake maintain a consistent brand image while allowing each product series to clearly express its own characteristics in the competitive food and souvenir market.
包裝設計
系列視覺延展
宜蘭餅包裝設計｜糕餅品牌與禮盒包裝設計｜北極設計 North Pole Design
