北極設計
松林書局位於台北牯嶺街，是牯嶺街首家舊書店，在台灣文化界有其崇高地位。
以舊書與知識內容為核心，松林書局在城市中建立了一個安靜而持續累積的閱讀場域，重視內容品質與文化價值的保存。
北極設計從書店的文化定位與實際營運需求出發，協助整理品牌視覺系統與平面設計應用，使松林書局在對外溝通中，建立清晰而一致的品牌形象。
在設計上，以古樸、穩定的視覺語彙回應書店空間與閱讀氛圍，品牌形象不喧賓奪主，而是自然地融入閱讀經驗之中，成為文化場域的一部分。
Pine Forest Bookstore As the pioneer of second-hand bookstores on Taipei’s historic Guling Street, Pine Forest Bookstore is a cornerstone of Taiwan’s literary scene.
Focused on the preservation of knowledge and rare finds, the bookstore offers a serene sanctuary for readers. Northpole Design developed a cohesive visual identity and graphic system that respects the bookstore's heritage while meeting modern communication needs.
Our design approach uses "timeless and grounded" visual elements to mirror the store's interior and scholarly ambiance. The resulting identity is subtle and unintrusive, seamlessly blending into the cultural environment to enhance, rather than distract from, the act of reading.
品牌視覺
平面應用設計
松林書局品牌設計｜書店品牌與平面設計｜北極設計 North Pole Design
