Petit Parisien is a bakery brand founded by the founder of Northpole Design. Inspired by everyday French living, it focuses on the expression of flavor, rhythm, and a sense of lifestyle.

Starting from brand concept and market positioning, the project integrates brand naming, visual language, and store identity to establish a brand system that is both recognizable and approachable.

This project represents the founder’s hands-on brand-building experience in the baking industry, accumulating comprehensive operational experience from product development and retail space to consumer experience, and serving as an important foundation for subsequent F&B and food brand projects.